Crm & Automation Specialist

YOUR TEAM
As our new CRM & Automation Specialist, you will join the Digital Marketing & CRM team, working to strengthen how our brands engage with customers across channels.

You will be part of an ambitious team collaborating across marketing, tech and data to create relevant and effective customer journeys. We take ownership, work hands-on and continuously look for better ways to improve our communication. With a high pace and clear ambitions, you will play a key role in shaping how we work with CRM and automation across our brands.

YOUR ROLE
In this role, you will work at the intersection of data, technology and customer experience, ensuring communication is relevant, timely and creates value.

Key responsibilities include:

• Acting as a trusted sparring partner for our brands, translating complex CRM and automation setups into clear and actionable solutions across marketing and tech.
• Designing, building and optimising automated customer journeys aligned with business goals.
• Analysing retention and performance data and turning insights into initiatives that drive engagement and growth.
• Advising on lead generation initiatives, including gamification, onsite triggers and conversion optimisation.
• Exploring and applying AI tools to enhance customer experiences, predict behaviour and scale content relevance.

YOUR BENEFITS
As part of the Digital Marketing & CRM team in Aarhus, you will work alongside a strong mix of specialists across marketing, CRM, tech and data. You will join an environment with room to grow and a clear impact on our overall ambitions.

Here, you get:

• A digital setup where we actively experiment and learn from what works and what does not.
• Access to large-scale data and brands reaching millions of users globally.
• A fast-paced environment with high expertise and strong opportunities for personal and professional development.

YOUR PROFILE
You have already built a solid foundation within CRM and are motivated to keep learning, developing and challenging how marketing automation can be used.

We imagine that you:

• have 3+ years of experience within CRM strategy, marketing automation and segmentation, combined with a strong commercial mindset.
• take ownership of both brands and performance and work independently, while recognising the value of close collaboration.
• are motivated by building and developing brands over time and enjoy working closely with stakeholders to support their performance and long-term direction.
• have a strong analytical mindset and can turn data into clear insights and concrete actions.
• have hands-on experience with CRM platforms and journey mapping. Experience with Voyado or Salesforce is a plus.

WE LOOK FORWARD TO HEARING FROM YOU
If you have any questions about the position, please contact Head of Digital Performance, Rasmus Friis at rasmus.friis@bestseller.com. Please submit your CV as soon as possible and no later than 28 April 2026. We review applications on an ongoing basis and reserve the right to close the position once we have found the right candidate.

Location: Aarhus, Denmark

About BESTSELLER E-Commerce
At BESTSELLER, we are more than 15,000 people working for over 20 fashion brands such as JACK & JONES, SELECTED, VERO MODA, ONLY, PIECES, VILA, OBJECT, MAMALICIOUS, NAME IT, NOISY MAY and Y.A.S. At BESTSELLER E-Commerce, we are an international team of 170 people from more than 40 nationalities with the purpose to drive all e-commerce functions at BESTSELLER. With our office in the heart of Amsterdam as well as locations in Poland and Denmark, we are supporting all fashion brands of the BESTSELLER family and sell online in 15 countries around the world. We work in an environment where fashion meets technology. Challenging ourselves to offer the best experience to our customers and stakeholders and to work with the latest technologies is what drives us. As a team, we value autonomy and flexibility. We thrive in a flat organisation, where everyone has the chance to grow and learn. For more information, please go to www.bestseller.com.