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Data Driven Marketing Specialist

Posted on Feb. 4, 2025

Auckland City, New Zealand
No Salary information.

Full Time

Data Driven Marketing Specialist job opportunity

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Reference: 44854
Applications close on: 18 Feb 2025 21:00
Location: Auckland
Work Type: Fixed term full time
Expertise: Digital Marketing, Direct Marketing & CRM, Social Media, Marketing & Communications, Marketing Communications
JOB DESCRIPTION: JD Data-Driven Marketing Specialist_Jan24.pdf

Our vision is to be the number one streamer for trusted news, sport and entertainment.

The opportunity - Te tūranga

As Data-Driven Marketing Specialist reporting to Head of Data-Driven Marketing, you will be responsible for developing and executing personalised, targeted, and impactful TVNZ+ marcomms across email, mobile push notifications, in-app notifications, and Meta and TikTok Ads platforms.

You'll leverage rich viewing data to optimise outcomes for our business and connect audiences to the content they'll love. And you'll create assets that bring our shows, movies, sport, and news to life, optimised for multiple channels including SEM, direct and social.

This is fixed term contract for 12 months.

What we're looking for - Tā mātou e kimi nei

To be successful in this role, we are looking for

A comprehensive understanding of digital channels and track record of delivery.
Passionate and knowledgeable about TV shows, movies, sport, and the entertainment and pop culture landscape.
Extensive, hands-on experience executing targeted direct marketing campaigns through a Marketing Automation platform such as Adobe or Braze.
5+ years in media industry and/or marketing experience.
Comfortable using dynamic elements and conditional logic in templates to deliver personalisation.
Excellent copywriting skills across different digital channels.
Proficient in Photoshop / Canva (resizing imagery and creating assets using templates), with basic video editing using Adobe Suite also beneficial.
Thorough working knowledge of social platforms - particularly TikTok and Meta Creator Studio and Ads Manager.
Great personal organisation and time management skills, with excellent attention to detail and accuracy.
An active interest in emerging tools and technologies such as GenAI.

If you would like to find out more about this amazing opportunity, please feel free to call our Head of Talent Acquisitions, Philly Irvine, mobile 021 564 691, she loves to chat about TVNZ careers

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What to expect

When you apply

If this is the first time applying for a role at TVNZ, you'll be asked to register and upload your C.V. You can login anytime to update your details and track your job application status.

When you apply for future roles, you'll only need to review your existing profile details and submit the application.

After you've applied

You'll receive an email acknowledging your application.

Our recruitment team will review your application and get back to you within 2 weeks of the job closing. If shortlisted, you'll be contacted by the hiring manager and invited for an interview.

TVNZ 1 was New Zealand's first television channel

TVNZ 2 has the shows New Zealanders can’t help but watch

TVNZ DUKE is our youngest channel launched in March 2016

TVNZ+ is NZ’s largest BVOD platform!

1 NEWS is New Zealand’s most trusted News source

Re: is TVNZ’s youth-focused alternate news brand launched in 2017

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