Digital Marketing Executive

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Primary (Must have skills)*

GMP Roles and Responsibilities:

• Strong experience in Digital marketing, Google Analytics, GTM, Google ads, SEO, Pay per click analysis, KPIs tracking, data analysis, strong communication.
• Excellent in Analysing performance data and optimized campaigns for better performance.
• Analytics strategy
• Analytics dashboarding skills
• Apart from GA4 and GTM, Tools like hotjar, SiteInprove etc
• Executed tests, collected, and analysed data and identified trends and insights to achieve maximum ROI.
• Experience in Monitoring competitors’ activity to identify any new strategies that may affect business goals.
• Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement.
• Well designed and implemented SEO and PPC strategies to increase brand visibility and website traffic.
• Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions.

SEO roles and responsibilities:

• Conducting market research to better comprehend prevailing consumer behaviours.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients.
• Affiliated marketing.
• Experience in SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenue.
• Designed, implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversion.
• Planned and performed keyword research, in SEO.
• Implemented A/B testing framework for SEO purposes for all content, which improves ranking. Been a part of the launch of a campaign for a new product.
• Created a holistic paid acquisition strategy which improves ROI.
• Collect A/B testing data to improve campaign performance, leading to avg improvement (campaign start to campaign end)
• Email marketing strategy for product based on user engagement to increase the revenue.
• Conducting market research to better comprehend prevailing consumer behaviours.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients.
• Managed Social media campaigns and reviewed all website content to optimize it.

Job Type: Full-time

Pay: From ₹40,000.00 per month