Digital Marketing Manager

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Are you ready to be a Kin-at-i-can?

Are you a strategic, data-driven, curious Digital Marketing Manager ready to take the reins of a B2B growth engine? We’re looking for someone to lead our marketing function on a 14-month contract, covering a period of parental leave and commencing mid-August. If you’re passionate about driving awareness, optimising performance, enhancing a digital experience and building a powerful brand, we want to hear from you!

Working for Kinatico will provide you with a fantastic opportunity to gain insight into a supportive, established Reg-Tech organisation with strong growth ambitions. It’s a rare chance to step into a high-impact role and make your mark from day one.

DELIVERING THE GOOD, STRIVING FOR THE GREAT

Position responsibilities include but are not limited to:

• Design and execute full-funnel digital marketing strategies to drive lead generation and revenue growth

• Launch and optimise multi-channel campaigns across SEO, SEM, social, email, and paid media

• Lead the development, in collaboration with the CXO and external agencies, of our new website and website strategy

• Develop and execute automated lifecycle marketing strategies aligned to best practice and using data-driven decision making – ownership of customer marketing data management frameworks and standards

• Own performance metrics like CAC, LTV, pipeline velocity, and conversion rates

• Continuously test, learn, and refine assets, messaging, and user journeys

• Be a champion of our brand across all digital touchpoints

• Collaborate with sales, product, and external agencies to align and amplify impact

• Explore emerging tools and tactics to stay ahead of the curve

• Oversee and optimise our website CMS, SEO infrastructure, and technical performance

OUR TEAM’S STRENGTH COMES FROM EVERYONES’S INDIVIDUALITY

About you:

• Expertise in CRM, Google Analytics, SEO/SEM, and marketing automation

• Proven experience driving B2B SaaS growth through data-led decisions

• The agility to thrive in a fast-moving, ever-evolving environment

• Curious nature that loves to learn and grow without taking life too seriously

Experience and Qualifications

• 7+ years of experience in digital marketing, growth marketing, or demand generation, preferably within a SaaS or technology-focused business.

• Proficient in email marketing tools and platforms (Customer.io)

• Proven track record of designing and executing successful multi-channel marketing campaigns.

• Strong B2B experience.

• Experience in analysing campaign performance and optimizing marketing funnels to achieve growth goals.

• Experience in working with and managing partners and third parties

• Bachelor’s degree in digital marketing, Business, DataScience , or a related field.

• Certifications in Google Ads, Google Analytics, or marketing automation tools (e.g., HubSpot, Marketo, Pardot) are highly desirable.

• Strong data management skills

ARE YOU READY TO BE A KINATICAN?

This is a unique opportunity to shape and scale a high-impact marketing function at a pivotal time in our growth journey.

• Flexible and supportive work environment

• A supportive culture of development and recognition, we love seeing our thrive!

• Work for an ASX listed company and a leader in Reg-Tech

• Join the company at an incredibly exciting time and enter a world of energy, enthusiasm and innovation

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised individuals tend to only apply when they check every box. If you think you have what it takes (a growth mindset) but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.