Digital Marketing Specialist

Job Description

Role Purpose

The resource will join the Media team with the goal of contributing to the development and optimization of digital advertising activities in the Awareness and Consideration phases, supporting the planning and evolution of the digital media mix

The role involves the planning, management, and optimization of digital campaigns on the main paid channels, with the objective of maximizing qualified reach, engagement, and traffic to the bank’s properties

The person will work closely with the media agency and with internal brand and growth teams to ensure strategic coherence, media mix efficiency, and continuous development of new approaches

Key Responsibilities

• Campaign Planning and Management
  • Support the planning and implementation of digital campaigns dedicated to the Awareness and Consideration phases, contributing to the definition of audiences, formats, and activation touchpoints
  • Manage operational coordination with the media agency and external partners for campaign execution
  • Manage and optimize relevant media budgets on the main digital/social channels
  • Collaborate with the Media team to ensure that campaign activation is consistent with insights and directions coming from the Marketing Mix Model

• Performance Monitoring
  • Monitor campaign delivery and contribute to continuous optimization on the main KPIs (reach, frequency, CTR, engagement, qualified traffic, etc.)
  • Analyze campaign performance and produce periodic reports for mid and top management
  • Analyze performance to identify insights useful for guiding media optimizations and decisions

• Digital Innovation
  • Support and contribute to the development of test & learn activities on audiences, formats, platforms, channels, and creatives
  • Contribute to the introduction of new digital touchpoints and media activation solutions
  • Monitor market trends, platform evolution, and new opportunities in digital advertising
  • Contribute to the development of an increasingly audience‑based approach to media planning, supporting the definition and activation of relevant audience segments

• Cross Team Collaboration
  • Collaborate continuously with the Brand team to ensure coherence between communication strategy, creative messages, and media activation
  • Collaborate with the insights and analytics teams to align campaign execution with key market trends
  • Support alignment between Awareness and Consideration activities and performance marketing initiatives

Required Technical Skills

• Media Planning and Digital Advertising
  • Advanced knowledge of the main digital advertising channels
  • Ability to understand and develop digital media planning activities
  • Familiarity with reach, frequency, and multi‑channel planning logic

• Campaign Management Platforms
  • Experience with the main digital campaign management platforms, including:
    • Meta
    • Google
    • YouTube
    • TikTok
    • DSPs and programmatic platforms
  • Understanding of delivery, optimization, and campaign management logic across different platforms

• Analysis
  • Excellent ability to analyze campaign data
  • Excellent ability to aggregate complex data from different platforms and integrate them to produce analyses and insights useful for planning decisions
  • Ability to identify signals and insights
  • Ability to produce reporting at various levels of depth

• Excellent command of Microsoft Office tools, especially Excel for data analysis and PowerPoint for building presentations and insight summaries
• Familiarity with AI and automation tools applied to digital marketing and data analysis

Seniority

3–5 years of experience in similar roles at:

• Fintech companies
• Digital banking
• Media agencies

Soft Skills

• Strong results orientation
• Precision and attention to detail in managing activities
• Ability to work in cross‑functional contexts
• Curiosity toward innovation and developments in digital advertising
• Excellent written and verbal communication skills
• Stakeholder management and cross‑functional working abilities
• Autonomy, proactivity, and impact orientation

Contract offer:

Working conditions: Permanent employment contract

Working hours: Full time (37 hours per week)

Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)

Location: Milan

Annual base salary starting from: 48.000 €

Variable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)

Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.

The benefits of joining ING

In addition to being a part of a great team, working in a fun and innovative environment, we offer:

• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Diverse cultures & Innovative mindsets
• International Environnent and Talent Program
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course, we can’t forget free water & coffee at the office!

About ING

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.

Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.

Our Commitment

Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.

Job Application Safety Reminder ️

We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

• Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.

• Check the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com

• No payments or banking details will ever be requested. If someone asks for this information, it’s a scam.

If you suspect suspicious activity, report it immediately. Your safety matters to us.

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Sabrina Lenti