Digital Marketing Specialist

Tailor Your Resume for this Job

Key Responsibilities:

1.Marketing Strategy & Planning:

● Develop and execute seasonal marketing campaigns that align with the brand's vision and business goals.

● Collaborate with product development and design teams to align marketing strategies with upcoming product launches and collections.

● Manage digital marketing strategies (social media, email campaigns, paid media, etc.), ensuring effective promotion of brand and products.

● Analyze market trends and competitor activities to inform marketing strategies.

2. Content Creation & Management:

● Create engaging, brand-aligned content for digital channels, including social media platforms, the brand website, email newsletters, and more.

● Oversee the creation of promotional materials, including lookbooks, press kits, and campaign visuals.

● Collaborate with photographers, videographers, and designers to develop visually compelling content that represents the brand.

3.Public Relations & Media Relations:

● Build and maintain strong relationships with media, influencers, and bloggers.

● Coordinate media outreach and press coverage to generate brand visibility in key outlets.

● Organize and manage press events, influencer collaborations, and media interviews.

● Monitor media coverage and analyze the effectiveness of PR campaigns.

4.Event Planning & Execution:

● Plan and execute shows, pop-up shops, influencer events, and other brand activations to increase brand awareness and engagement.

● Oversee logistics, guest lists, and event promotion to ensure successful outcomes.

5.Social Media & Digital Presence:

● Develop and implement a social media strategy to increase engagement and followers across platforms (Instagram, Facebook, etc.).

● Regularly monitor and analyze performance metrics to optimize content and campaigns.

● Collaborate with influencers and content creators to amplify brand visibility and reach.

6.Brand Identity & Voice:

● Ensure consistency in the brand's messaging and tone across all marketing and communications channels.

● Work with cross-functional teams to maintain a cohesive brand image that resonates with the target audience.

Qualifications:

● Bachelor's degree in Marketing, Communications, Merchandising, or a related field.

● 3+ years of experience in marketing, communications, or PR (experience in brands is a bonus).

● Strong understanding of social media platforms and digital marketing trends.

● Proven ability to create and execute marketing campaigns from concept to execution.

● Exceptional written and verbal communication skills.

● Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.

● A deep passion for fashion, trends, and the fashion industry.

● Proficiency in Microsoft Office Suite, Adobe Creative Suite (Photoshop, Illustrator), and other design software is a plus.

● Experience with analytics tools (Google Analytics, Instagram Insights, etc.) is desirable.

Hands-on experience with Meta & Google Ads, campaign planning and optimization, Google Analytics, CRM integrations, lead tracking, marketing automation, software integrations (Sell.Do, CRM, WhatsApp/API integrations), reporting and ROI analysis.

Pay: ₹900,000.00 - ₹1,000,000.00 per year

Benefits:

• Provident Fund

Application Question(s):

• Have you worked with either real estate or the fashion industry before?
• Do you have Hands-on experience with Meta & Google Ads, campaign planning and optimization, Google Analytics, CRM integrations, lead tracking, marketing automation, software integrations (Sell.Do, CRM, WhatsApp/API integrations), reporting and ROI analysis?
• What is your total number of years of experience in Marketing and Communications?
• Can you host events or run ads to generate convertable leads?

Work Location: In person