Digital Marketing Specialist

At CSR, we're building a better future together.
We are a team of 2,600 people across Australia and New Zealand, and we are all collaborating every single day towards a shared purpose - 'Building solutions for a better future'. As a leading Australian manufacturing business, we're at the forefront of developing innovative, sustainable, and high performing building products and systems.

At CSR, we put people first. We are committed to creating a safe, respectful, supportive, and inclusive working environment that enables everyone to feel valued, grow and truly thrive. We are committed to providing equal opportunity for everyone and welcoming people of all backgrounds, identities, experiences, abilities, and life stage.

The opportunity:
CSR are looking for a dynamic and innovative Digital Marketing Specialist to join our team in North Ryde. In this role, you'll play a key part in shaping how our customers connect and experience our brands across all digital touchpoints. You'll lead the delivery of digital content and support customer engagement solutions across all CSR digital channels to drive measurable digital outcomes. Working collaboratively with a skilled digital team and a broad range of stakeholders, you'll have the opportunity to bring fresh ideas to life, optimise our online presence, and contribute directly to CSR's evolving digital communications strategy. If you're someone who thrives in a fast-paced environment, loves diving into data, and enjoys blending creativity with technical know-how, this role is for you.

Key Responsibilities
As our Digital Marketing Specialist, you will:

• Content planning, production, publishing, and optimisation and governance across CSR digital platforms.
• Support multi-channel engagement, helping to drive audience interaction across our digital ecosystem.
• Collaborate with the product marketing teams to enhance customer experience and support CSR's broader digital strategy.
• Develop and coordinate content calendars for blogs, social media, advertising, websites and multimedia assets based on input from product and segment teams.
• Execute and manage digital marketing initiatives across websites, social media, and digital platforms-driving projects forward with strong stakeholder management and timely delivery.
• Work with digital agencies to support demand generation and deliver efficient, impactful campaigns.
• Track and report performance of digital content, campaigns, and channel activity to identify opportunities for improvement.
• assets.
• Optimisation and Insights to continue to improve the digital performance of content to meet business goals and build digital capability
• Assist with marketing automation, using platforms like Campaign Monitor to streamline communications.
• Stay ahead of digital trends, technologies, and best practices, bringing fresh ideas to optimise customer engagement.
• Support digital advertising and promotional content creation across various platforms.

About You:
You'll be a great fit if you bring:

• 3-5 years' experience in a digital marketing role.
• A track record of delivering ROI through smart digital strategies.
• Strong technical capability and a hands-on approach to digital assets, analytics, and planning.
• Building industry experience (preferred but not essential).
• Tertiary qualifications in digital marketing or a related field.

What we offer:
This is an opportunity to play a pivotal role in shaping the digital content and operations to support and enhance our brand engagement with a complex industry stakeholder eco-system. . You'll have the autonomy to influence change, the support of a collaborative leadership team, and the chance to make a meaningful difference across our digital operations.

We strive to support your professional and personal growth. Here are some of the perks you'll enjoy as part of the CSR team:

• Supportive and collaborative culture that fosters innovation and inclusion. You'll be surrounded by talented colleagues who are passionate about their work and committed to helping each other succeed.
• Care and wellbeing offer includes 52 weeks of superannuation payment, and access to an employee assistance program.
• Rewarding career with on-the-job learning, development, and upskilling opportunities within and across our brands.

How to apply:
To take the next step in your digital marketing career and join a team that values creativity, innovation, and measurable impact, simply click the Apply button and follow the prompts to submit your application. We look forward to learning how your skills and experience can help drive our brand and marketing success!

To find out more about us, visit www.csr.com.au