Digital Marketing Specialist

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About Us:

PharmAchieve and NurseAchieve (Achieve Group of Companies) are one of Canada's largest healthcare training and test prep providers.

PharmAchieve trains 1 in 7 Canadian pharmacists annually and offers courses to help pharmacists pass their licensing exams, as well as accredited courses that enable regulated acts like injecting and prescribing. NurseAchieve supports nursing students with innovative platforms, including adaptive exams and study tools, to prepare for entry-to-practice exams.

Recognized for excellence, we have been named among the Globe and Mail’s Top Growing Companies. Together, we empower healthcare professionals with exceptional training and resources driven by a passion for education and innovation.

Position Overview:

As a Digital Marketing Specialist, you will manage our social media platforms and email marketing campaigns.

Your role will include overseeing our social media presence (TikTok, Instagram, Facebook, LinkedIn, Telegram), focusing on content creation, campaign planning and execution, and community building to foster engagement and brand loyalty.

You will also lead the optimization of our online visibility through search engine optimization (SEO) and develop content to support organic search growth. Using data-driven insights, you will continuously refine and improve campaign performance to achieve strategic goals.

Hours and Location:

- 40 hours per week.
- This role requires in-person attendance at Achieve Group of Companies head office, with the option to work from home 1 day/week.

Duties:

- Drive growth in sales by leveraging digital marketing strategies and optimizing customer engagement.
- Develop and execute a comprehensive marketing strategy and customer engagement plan to support business goals.
- Manage and grow social media presence (TikTok, Instagram, Facebook, Telegram, LinkedIn, etc.) and create engaging blog content.
- Interface with various nursing and pharmacy associations to build partnerships and expand outreach.
- Develop and execute SEO strategies to improve organic traffic and visibility.
- Create content to support SEM campaigns, ensuring alignment with overall marketing goals.
- Design and develop reusable digital assets for marketing campaigns and branding purposes.
- Analyze and report on campaign metrics to measure the effectiveness of different strategies and recommend improvements.
- Stay updated on digital marketing trends and best practices to optimize strategies continuously.
- Perform other duties as assigned.

Qualifications:

- Proven experience in digital marketing, social media management, or a similar role.
- Strong understanding of social media platforms and best practices, including TikTok, Instagram, and Facebook.
- Proficiency in Adobe Suite (Photoshop, Illustrator) and Canva, as well as video editing software.
- Experience with email marketing tools and strategies.
- Familiarity with HTML for customizing email templates, landing pages, and content optimization.
- Knowledge of social media advertising and analytics tools (e.g., Meta Ads Manager, Google Analytics).
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Post-secondary education is required, preferably in Business or Marketing.

Why Join Us?

- Make a Difference: Our platform has the largest audience in pharmacy and nursing education in Canada, giving you unparalleled opportunities to make a difference.
- Professional Growth: Continuous learning and development opportunities.
- Collaborative Environment: Work with a team of passionate and dedicated professionals.
- Competitive Compensation: Attractive salary and benefits package, including comprehensive reimbursement for medical, dental and allied health professional services.
- Flexible Work Arrangements: Options for remote work and flexible scheduling.

Accessibility and Equal Opportunity

Achieve Group of Companies is committed to fostering a diverse, inclusive, and barrier-free workplace. As an equal opportunity employer, we celebrate diversity and make employment decisions based on qualifications, merit, and business needs.

In compliance with the Accessibility for Ontarians with Disabilities Act (AODA), we are dedicated to providing accommodations during the recruitment process and throughout your employment. If you require accommodations to participate fully in our processes, please contact Helia@pharmachieve.org so we can assist you.

Job Type: Full-time