Director Of Marketing And Growth

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Role summary

You own the end to end consumer experience. From first impression to repeat purchase. You lead marketing as a growth function, not a content function. You work closely with Sales, Operations, and Product to support velocity, launches, and brand trust as we scale.

This is a hands on role. You build systems, test ideas, and execute.

Core responsibilities

Consumer touchpoint ownership

• Own all consumer facing channels. Website, email, SMS, social, sampling, and customer communications

• Ensure consistent brand voice across every touchpoint

• Continuously improve the customer experience using feedback and data

Customer voice and CRM

• Own customer feedback loops. Reviews, DMs, emails, support tickets, surveys

• Translate customer insights into messaging, product feedback, and marketing improvements

• Manage CRM systems including Klaviyo or equivalent

• Build and optimize lifecycle flows. Welcome, post purchase, retention, reactivation

Growth and acquisition

• Lead organic and paid growth strategy

• Plan and support paid media across Meta, Google, and emerging platforms

• Partner with external agencies where needed, but retain strategic ownership

• Track CAC, ROAS, conversion rates, and cohort behavior

Sampling and experiential marketing

• Own sampling strategy across retail, events, and partnerships

• Ensure sampling programs tie back to brand awareness, trial, and repeat purchase

• Support events, sponsorships, and field marketing initiatives

Sales and retail support

• Work closely with Head of Sales to support launches, promotions, and retail wins

• Develop marketing assets that drive velocity and retailer confidence

• Amplify retail moments through digital and experiential channels

Team and execution

• Build processes and systems that scale

• Manage agencies and freelancers as extensions of the team

• Execute quickly, test often, and iterate based on results

What success looks like

• Clear growth in brand awareness, engagement, and customer retention

• Strong alignment between marketing activity and sales outcomes

• Faster and more effective product launches

• A clear understanding of the customer voice across the organization

• Reduced reliance on agencies for core decision making

Required experience

• 5 to 10 years in marketing, preferably in CPG, food, beverage, or DTC

• Experience scaling a brand beyond early stage

• Hands on experience with CRM, email, and lifecycle marketing

• Strong understanding of paid and organic acquisition

• Experience supporting retail or omnichannel brands

What we are looking for

• Builder mindset

• Strong ownership mentality

• Comfortable with data and numbers

• Customer obsessed

• Can operate strategically and tactically

• Thrives in fast growing environments

Job Type: Full-time

Pay: $59,040.88-$161,516.63 per year

Benefits:

• Dental care
• Extended health care
• Paid time off

Work Location: In person