Growth Marketing Manager - Lifecycle

As a Lifecycle Marketing Manager at Sage, you’ll own the strategy and execution of multi-channel lifecycle marketing programs focused on growing revenue from our existing customer base in North America. You’ll design and run lifecycle plays that drive cross-sell, upsell, and retention, using customer insight, experimentation, and growth marketing tactics to influence customer behavior over time.

This role is suited to a growth marketer or lifecycle marketer who experienced in building performance-driven multi-channel programs and campaigns, testing and iterating on what works, and seeing a clear connection between their work and commercial outcomes. You’ll be hands-on in shaping lifecycle strategy at the program level — deciding how plays are designed, launched, and optimized — and executing those programs end to end.

The impact of this role is measurable. Success is defined by how lifecycle programs contribute to growth and retention, including ARR, and by your ability to continuously improve performance through testing and optimization. If you’re looking for a role where lifecycle marketing is treated as a growth engine and where you can see the impact of what you build, this team offers that environment.


About the Team:
The Performance Lifecycle Marketing team at Sage is a place for marketers who want their work to matter commercially. The team focuses on growth from existing customers and own lifecycle programs that influence expansion, retention, and ARR. We’re a team that values experimentation and optimization. Ideas are tested, multi-channel programs are continuous refined and improved, and results guide what happens next. We think strategically, using data, insights, and a deep understanding of our customers to focus on what will move the needle - ultimately resulting in contributing to the overall revenue targets for the North American market. We have a passion for keeping our customers engaged for the long haul resulting in long-term customer retention, delivering the best solutions to our customers and ensuring that they are customers for life.



Why Sage? What's In it for you?
Sage helps small to medium-sized businesses to succeed with AI-powered Accounting & Financial Management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example https://www.youtube.com/watch?v=1vRW5YfAeec

You'll have the opportunity to grow your career at a stable, global B2B SaaS company with products voted #1 in customer satisfaction. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.


Minimum Qualifications - What we're looking for?

4 years of experience in a lifecycle marketing, growth marketing, or demand generation performance driven marketing role

Hands-on experience owning the strategy and executing of lifecycle programs and multi-channel campaigns

Deep understanding of the customer lifecycle with experience in key journey touchpoints

You can provide examples of how you’ve used data to identify gaps in marketing programs or campaigns, run experiments, and optimize lifecycle and funnel performance, taking ownership of recommendations and improvements.

Confident working in a marketing performance-driven environment tied to revenue outcomes

Exceptional collaboration and communication skills, and the ability to build trust with senior stakeholders.

Key Responsibilities:

Own the strategy and execution of multi-channel lifecycle marketing programs end to end, from planning through launch and optimization

Effective collaborate with product, sales, brand and customer success teams and campaigns hub team.

Design and run lifecycle plays that drive cross-sell, upsell, and retention across the existing customer base

Shape lifecycle program strategy at the campaign and play level, including how programs are structured, sequenced, and tested

Use customer insight, experimentation, and campaign performance metrics to continuously improve lifecycle programs

Own campaign performance reporting to Performance Lifecycle Marketing leadership, surfacing results and insights to inform optimization

Contribute input to lifecycle roadmaps and campaign planning, ensuring strong execution and alignment to commercial goals

Improve lifecycle marketing processes, tools, and ways of working to support stronger execution and decision-making

Minimum Qualifications - What we're looking for?

4 years of experience in a lifecycle marketing, growth marketing, or demand generation performance driven marketing role

Hands-on experience owning the strategy and executing of lifecycle programs and multi-channel campaigns

Deep understanding of the customer lifecycle with experience in key journey touchpoints

You can provide examples of how you’ve used data to identify gaps in marketing programs or campaigns, run experiments, and optimize lifecycle and funnel performance, taking ownership of recommendations and improvements.

Confident working in a marketing performance-driven environment tied to revenue outcomes

Exceptional collaboration and communication skills, and the ability to build trust with senior stakeholders.

Benefits? We have plenty...

100% paid premiums for health, dental, and vision coverage

RRSP contribution match (100% up to 4%)

35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)

Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)

18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date

5 days paid yearly to volunteer (through Sage Foundation)

$5,250 tuition reimbursement per calendar year starting 6 months after your hire date

Sage Wellness Rewards Program (annual fitness reimbursement)

Library of on-demand career development options and ongoing training offerings

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$110,000 to C$120,000. In addition to base salary, employees will participate in a bonus plan (20 %) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.

#LI-CH1

Performance Marketing

Canada

Vancouver

Hybrid

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-ca/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.
Learn more about DEI at Sage: sage.com/en-ca/company/careers/diversity-equity-and-inclusion/