Head Of Marketing

3 weeks of vacation (increasing to 4 weeks after one year!)

Discounts on food and $1 bowling

Financial long service awards

Medical and dental benefits

RRSP matching plan

Mental health support benefits

Develop, manage and deliver the annual calendar of national campaigns and promotions, aligned with UK business plans and objectives

Lead end-to-end delivery of integrated campaigns across paid, owned and earned channels, ensuring all campaigns are delivered to deadline and well-communicated across the wider business and centre teams

Own brand and creative management, ensuring all campaign assets are on-brand, consistent and impactful

Set the strategy for Splitsville’s social channels and implement a new structure to deliver social content

Manage relationships with agencies, including briefing, performance management and budget control

Oversee brand tracking and performance measurement, translating insights into actionable recommendations

Ensure campaigns are optimised for ROI, spend efficiency and commercial impact

Prepare regular reports on campaign performance, brand health and marketing effectiveness for senior stakeholders

Work closely with UK media, e-commerce and content teams to ensure campaigns are fully integrated across channels

Provide clear campaign toolkits and guidance to support local execution across centres

Work cross-functionally to ensure consistency in messaging, creative and execution across all business units

Stay up to date with market trends, competitor activity and consumer insights to inform campaign strategy

Support broader marketing projects and initiatives as required to meet company growth objectives

Oversee workback schedules and lead cross-functional teams with required communication to maintain business timelines.

Prepare up-to-date reports on departmental progress and direction.

Diploma or bachelor’s degree in marketing or communications

Experience in a senior marketing role with direct reports

Proven experience developing marketing plans and campaigns that drive brand awareness and commercial growth

Experience within Entertainment and Hospitality industries is an asset

Bilingual (French & English) is an asset

Excellent organizational, time and project management skills, with the ability to multi-task several projects simultaneously

High-energy, self-starter with positive and engaging personality

Outstanding attention to detail and strong understanding of branding, communications, marketing principles and best practices

Excellent interpersonal, verbal and written communication

Effective problem-solver with the ability to think both analytically and creatively to drive objectives and overcome obstacles.

Proficiency in MS Office – Word, Excel, PowerPoint