Marketing & Communications Manager

About Us:

NOW Group is a social enterprise committed to supporting people with intellectual disabilities, Autism and Neurodiversity into jobs with a future. We deliver a range of services including training, employment support, and social enterprise initiatives.

JAM Card is dedicated to promoting inclusivity by providing tools that allow individuals with invisible disabilities to signal when they need additional time or assistance. JAM Card is a social enterprise and part of the NOW Group charity.

JAM Card is already making a powerful impact with over 180,000 users and more than 3,500 JAM Card Friendly Businesses across the UK and Ireland. As we scale globally, we need a Marketing Manager who can amplify our voice, deepen our digital presence, and position JAM Card as the go-to inclusion solution for businesses and communities worldwide.

About the Role:

This brand-new role is a unique opportunity to shape the future of JAM Card. As Marketing Manager, you will lead the development and execution of a bold, inclusive marketing strategy that drives digital growth, builds brand equity, and positions JAM Card as a global leader in inclusive communication. You will work closely with the JAM Card team and Head of Communications to:

Ø Expand our digital footprint

Ø Build strategic campaigns

Ø Create compelling content

Support commercial and social impact growth

Key Responsibilities:

1. Develop and execute a comprehensive digital marketing and content strategy to grow brand visibility, drive qualified traffic, and generate leads across multiple channels, ensuring alignment with business objectives.

2. Manage, curate and oversee content creation for social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn), ensuring consistent brand voice, optimised engagement, and channel growth.

3. Coordinate and guide the production of video content, including interviews and testimonials, working with internal contributors and external partners to ensure high-quality delivery.

4. Develop JAM Card for Business webinar event series to engage with customers and become expert voice

5. Leverage data analytics to monitor and evaluate marketing performance, including email campaigns via Hubspot and Wix, providing insights and recommendations for continuous improvement.

6. Oversee the management and strategic use of video and photography assets, ensuring alignment with brand guidelines and campaign needs.

7. Write and refine compelling copy for diverse marketing channels, including blogs, press releases, and campaign materials, ensuring consistency in tone and messaging.

8. Plan, execute, and optimise monthly email marketing campaigns for JAM Card for Business customers, focusing on personalisation, engagement, and measurable results.

9. Track, analyse, and report on the performance of all marketing campaigns, providing clear insights and recommendations to improve effectiveness and ROI.

10. Represent JAM Card at events and tradeshows, leading lead generation efforts and ensuring seamless follow-up communications with prospective clients.

11. Coordinate JAM Card Business launch events with external stakeholders, ensuring that brand awareness and engagement is optimised

12. Support the Head of Communications in budget planning and management, ensuring marketing activities are delivered within budget and align with procurement processes.

This job description is not definitive and may be subject to review as the duties and responsibilities determine.

Our Values:

At NOW Group, we live by our values, creating a positive and inclusive culture. Candidates are expected to align with our values and behaviors, demonstrating them in their daily work and relationships with participants, colleagues, and stakeholders.

About The Role

Additional Information:

• Successful candidates will undergo a Garda Vetting Bureau check.
• We are committed to fair recruitment practices and provide policies on safeguarding, recruitment of ex-offenders, and secure handling of information upon request.

Required Criteria

• 1. 3+ years marketing / communications experience with a solid understanding of digital and traditional marketing techniques
• 2. Excellent verbal and written communication skills, with strong attention to detail.
• 3. Strong project management skills with the ability to deliver initiatives on time and within budget
• 4. Demonstratable experience in capturing photography & video content, including editing skills
• 5. Confident using social media platforms and implementing effective strategies to grow engagement
• 6. Ability to work independently, take ownership of projects, and make informed decisions
7. Proficiency in MS Office and marketing tools such as HubSpot, Wix, Canva, Adobe or similar

Desired Criteria

• 1. Experience using Google Analytics to monitor and report on campaigns
• 2. Knowledge of SEO principles and content optimisation

Skills Needed

About The Company

At the heart of the NOW Group’s mission is its commitment to empowering individuals to gain skills and access meaningful employment. It achieves this through tailored employment academies, which provide participants with industry-specific training and work placements, and through their social enterprise businesses Loaf Catering and Cafes and Loaf Pottery.

One of the best-known contributions from the NOW Group is the JAM (“Just A Minute”) Card® - a tool that allows people with invisible disabilities to discreetly ask for patience in everyday interactions. It’s a very successful initiative with over 182,500 users and 3, 000 global organisations regarded as being JAM Card Friendly.

The NOW Group’s impact is driven by innovation, dedication, and an unwavering focus on changing lives for the better.

Company Culture

At NOW Group, our culture is what sets us apart. It’s built on collaboration, compassion, and a shared belief that everyone deserves the opportunity to thrive. Across our integrated team — from Training and Employment to Family Service, JAM Card, Loaf Cafés, Catering and Pottery, Social Groups, and vital support services like HR, Communications, Finance and Compliance — we are united by one purpose: to support people with learning difficulties, neurodiverse conditions, ADHD and autism into sustainable employment.

We don’t just work side by side — we work together. Each department brings its own strengths, but our true power lies in our ability to collaborate across teams. Our participants come from all walks of life, and it’s our culture of teamwork, flexibility, and deep empathy that allows us to meet their varied needs with real impact.

In 2024/2025 alone, our culture of care and commitment helped place nearly 400 people into meaningful, sustainable employment across Ireland and supported 2,168 individuals to achieve 1,824 qualifications. These aren’t just statistics — each number represents a life transformed, a family supported, and a community benefitted.

What truly defines our team is heart. We care deeply — not just about the work, but about the people behind it. Our team members show up every day with passion and purpose, knowing that their efforts are making a lasting difference. They don’t see targets — they see individuals, and the ripple effect that a single opportunity can have.

Company Benefits

Benefits at NOW Group

NOW Group is dedicated to the wellbeing and growth of our employees, offering a comprehensive benefits package designed to support both personal and professional needs. We provide 25 days of annual leave plus 12 statutory days (pro-rata), allowing ample time for rest and rejuvenation.

We prioritize health and wellness through a Health Cash Plan, which becomes available upon successful completion of the probationary period, and confidential staff counseling and financial advisory services, ensuring support for your physical, mental, and financial health.

To help plan for the future, we offer a Stakeholder Pension Scheme with a generous 5% employer contribution. Employees can also take advantage of our Bike to Work scheme and holiday purchase options, promoting flexibility and convenience.

Our flexible working initiatives, including a hybrid working model, and various wellbeing programs, reflect our commitment to fostering a positive and adaptable work environment for all team members.

Vacation, Paid time off, Gym membership or wellness programs, Cycle to work, Competitive salary, Long service recognition, Hybrid Working, On the job learning, Progression opportunities

Salary

€50,000.00 per year