Marketing Specialist

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Key Responsibilities:

• Strategy Development:Contribute to the development and implementation of marketing objectives, policies, and programs to support business growth and achieve student enrolment targets.
• Campaign Management: Coordinate and implement multi-channel marketing campaigns, including digital, print, and social media, to promote courses and the institution's brand.
• Content Creation:Assist in the production of written, visual, and digital content (e.g., website copy, social media posts, videos) for promotional activities.
• Digital Marketing: Maintain and update the institution's website, ensuring content accuracy and relevance, and leverage digital innovations to improve marketing approaches.
• Collaboration:Work closely with internal teams, such as commercial and education departments, and external partners (schools, universities) to ensure consistent brand messaging and alignment with business goals.
• Brand Promotion: Represent the institution at industry events and promotional activities to enhance brand visibility and strengthen relationships with stakeholders.
• Performance Tracking:Monitor the results of marketing campaigns, collect data on competitor activities and market trends, and provide insights to guide future actions and optimise campaigns.

Required Skills:

• Strong communication and writing skills.
• Analytical and data interpretation skills.
• Proficiency in digital marketing tools and platforms.
• Creative thinking and strategic planning abilities.
• Ability to work collaboratively and build relationships.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 3 years of professional experience in marketing or business development
• Proven expertise in digital marketing tools, analytics, and CRM platforms
• Strong communication, copywriting, and stakeholder management skills
• Ability to work collaboratively in a culturally diverse team
• Experience in the education sector is highly desirable

Job Type: Full-time

Pay: $75,000.00 – $90,000.00 per year

Work Authorisation:

• Australia (Preferred)

Work Location: In person