Senior Digital Marketing Executive

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Senior Digital Marketing & Automation Executive
(HubSpot, Paid Media & Events)

Location: Parkwest, Dublin 12.
Company: Premier Publishing & Events
Type: Full-time, senior role

We run 14+ annual B2B conferences and exhibitions across Ireland and the UK, bringing together decision-makers from manufacturing, pharma, medtech, food, construction, energy and more. Our marketing team is small, busy and very hands-on. We are now hiring a senior marketer who can take full ownership of our digital engine – with a particular focus on HubSpot Marketing, paid campaigns and automation.

If you live and breathe funnels, tracking, testing and improving results, you’ll fit in well here.

The non-negotiables

You must be able to hit the ground running in all of the following:

HubSpot Marketing (core requirement)

• Deep, practical experience of HubSpot Marketing Hub (not just theory).
• Building and maintaining email nurture journeys, workflows and automation for multiple audiences.
• Segmenting databases by event, sector, seniority and behaviour.
• Implementing and improving lead scoring, lifecycle stages and attribution.
• Confident use of HubSpot AI for:
• subject line and content optimisation
• send-time optimisation
• A/B testing and continuous improvement of campaigns
• Creating dashboards and reports that clearly show what’s working and what isn’t.

Google & Meta Ads (end-to-end campaign ownership)

• Planning, building and managing full campaigns (search, display, video, remarketing, Meta lead and traffic campaigns) across 14+ annual events.
• Creating campaign structures that can scale across multiple events and locations.
• Daily/weekly optimisation of bids, audiences, creatives and landing pages.
• Setting up and interpreting conversion tracking, pixels, GA4 events and UTM structures.
• Reporting in a way non-marketers can understand, clear, honest and actionable.

Core tools & platforms

• Canva: creating and adapting on-brand assets for ads, social and email.
• WordPress: updating and building pages, publishing content, basic SEO best practice.
• Comfortable learning and using our wider stack: event platforms, social schedulers, video tools, form builders, analytics and more.

If you do not already have strong, proven experience in HubSpot Marketing and Google/Meta ads, this role will not be the right fit.

What you’ll be doing

Working closely with the Head of Content, Marketing & Business Improvement and the wider team, you will:

• Own the digital performance for 14+ events – from first awareness through to registrations and post-event nurture.
• Build and refine multi-step email journeys for delegates, exhibitors and sponsors in HubSpot.
• Design and run always-on and event-specific paid campaigns across Google and Meta, aligned with event timelines and sales targets.
• Use HubSpot AI and platform tools to improve open rates, CTR, conversion and lead quality over time.
• Ensure tracking is clean and reliable across HubSpot, Google Analytics and ad platforms.
• Work with the content and design side of the team to make sure landing pages, emails and creatives match the campaign strategy.
• Create clear weekly and monthly reports on registrations, cost per lead, source breakdown and campaign performance.
• Help develop standard operating procedures for digital marketing so the team can scale efficiently as we grow.
• Collaborate with the management team to help deliver excellent events.

This is a doing role as well as a thinking one. You will be the person who logs in, builds, tests, fixes and improves – not only the person writing the strategy.

About you

You are likely to:

• Have several years’ experience in a senior digital marketing / marketing automation / performance marketing role.
• Have hands-on HubSpot Marketing experience (multi-brand or multi-product is a plus).
• Be confident managing multi-channel, multi-event campaigns at the same time without losing attention to detail.
• Enjoy working with data and dashboards, and know how to turn numbers into decisions.
• Be comfortable collaborating with sales, content, design and operations.
• Be organised, calm under pressure, and able to work to tight event deadlines.
• Have excellent written English, with a good eye for clear, direct copy in UK English.

Experience in events, B2B, or similar complex sales environments would be a bonus, but is not essential if you can show you understand funnels and stakeholders.

What we offer

• A genuinely varied role across multiple high-profile events.
• The chance to build and shape how we use HubSpot Marketing and paid media across the business.
• A collaborative, practical team where good ideas are implemented quickly.
• Competitive salary, depending on experience, with scope to grow as we expand.
• Work from home Wednesdays.
• 4pm finish Fridays.
• Travel to events across UK & Ireland.

How to apply

Please send:

• Your CV
• A short cover note explaining your HubSpot and Google/Meta ads experience
• One example of a campaign (or funnel) you built and improved over time, and what you changed based on the data

to susan@prempubevents.com with the subject line:
Senior Digital Marketing & Automation: Application

If you’re the person who knows exactly what’s happening in every campaign, loves a tidy CRM, and gets a quiet satisfaction from shaving down cost per lead while keeping quality high, we’d like to hear from you.

Job Type: Full-time

Pay: From €36,000.00 per year

Benefits:

• Company events

Ability to commute/relocate:

• Dublin 12, CO. Dublin: reliably commute or plan to relocate before starting work (required)

Experience:

• HubSpot: 2 years (required)

Willingness to travel:

• 25% (required)

Work Location: In person