Social Media Executive

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OB DESCRIPTION: Social Media Executive

Location: Bangalore (On-site)
Brand: The Indian Garage Co.

About the Role

We’re looking for an energetic, detail-obsessed Social Media Executive who lives and breathes content. From daily posts to weekly calendars, from brainstorming trend-led ideas to publishing high-performing reels, you’ll be the engine behind TIGC’s always-on social presence.

If you love culture, fashion, internet humor, and fast-moving content cycles, you’ll feel right at home.

Is this you?

• Bachelor’s degree in Marketing, Mass Communication, Design, or a related field.
• 1–2 years of experience managing social media content for brands or agencies.
• Strong understanding of Instagram, YouTube, Facebook, and emerging platforms.
• A natural sense of what is trendy, scroll-stopping, and culturally relevant.
• Excellent planning and organisational skills.
• Ability to turn briefs into clear content ideas, scripts, and calendars.
• Obsessed with neatness, detail, and consistency.

What you’ll doDaily Social Content Ownership

• Plan, execute, and publish daily content across all TIGC social channels.
• Own content calendars end to end: ideation, scripting, coordination, scheduling.
• Ensure real-time posting during drops, campaigns, sales, and key cultural moments.

Content Planning & Ideation

• Create trend-led content ideas that fit TIGC’s brand voice and persona.
• Draft scripts for reels, snackable content, product showcases, memes, and topical posts.
• Build moodboards and reference decks for creators and internal teams.

Coordination & Production Support

• Work closely with designers, videographers, stylists, and editors.
• Coordinate shoots, talent, props, and locations for small-scale social content.

Performance Tracking & Reporting

• Track weekly and monthly content performance.
• Analyse metrics like reach, engagement, retention, saves, and CTR.
• Provide insights to improve future content output.

Brand Consistency

• Ensure all posts reflect TIGC’s tone, language, and visual identity.
• Maintain alignment between product, brand storytelling, and consumer trends.

Trend Spotting

• Stay updated on algorithms, memes, fashion trends, creator formats, and platform best practices.
• Identify new formats before they become mainstream.

Pre-requisites

• 1–2 years of social media/content experience.
• Strong understanding of creative storytelling for fast fashion.
• Ability to multitask in a fast-paced environment.
• Strong communication and coordination skills.
• Bonus if you’ve worked with fashion, lifestyle, or D2C brands.

About Us

Started in 2012, The Indian Garage Co. has scaled from a 30Cr to a 500Cr+ fashion powerhouse in just 3 years. With trend-led design, world-class quality, and unbeatable prices (no brand tax), TIGC is one of India’s fastest-growing D2C fashion brands.

What We Offer

• Creative freedom like nowhere else.
• A fast-paced, collaborative culture where your ideas matter.
• Competitive salary and benefits.
• The chance to shape one of India’s most exciting fashion brands.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund