Social Media Executive

Tailor Your Resume for this Job

Patrick Bourke Menswear is a long-established family business with roots going back to 1928, built on excellent service, quality products, honesty, and strong customer relationships. With stores in Kilrush and Ennis, a flagship menswear destination, and a growing online business, this is a strong opportunity for someone who wants to build a career in content, ecommerce, and brand storytelling within a developing, family-run retail business. Our online store continues to go from strength to strength and provides a great opportunity to the right candidate to help a growing business.

Role Overview

We are looking for a creative, commercially aware Social Media Executive to grow the Patrick Bourke Menswear brand across social channels through engaging content, strong community management, and consistent storytelling. This person will help bring our brand to life online by showcasing menswear, footwear, occasionwear, new arrivals, and in-store expertise in a way that drives engagement, brand awareness, and online sales.

Key Responsibilities

• Plan and manage day-to-day social media activity across key platforms including Instagram, Facebook, TikTok, and others relevant to the brand.
• Create engaging photo, video, reel, and story content that reflects the style, quality, and personality of Patrick Bourke Menswear. Build monthly content calendars around new arrivals, seasonal campaigns, promotions, events, groomswear, and in-store features.
• Write clear, on-brand captions and product-focused content that connects with customers and supports ecommerce activity.
• Work closely with the wider team to capture content in store and highlight products, styling advice, customer service, and brand heritage.
• Monitor comments, messages, and community engagement in a timely and professional manner.
• Track performance across content and campaigns, reporting on reach, engagement, traffic, and sales contribution.
• Support paid social campaigns and promotional activity where required.
• Stay up to date with social trends, platform changes, and content opportunities relevant to fashion and retail.

Candidate profile

• 1-3 years’ experience in a social media, digital marketing, or content role, ideally in retail, fashion, or ecommerce.
• Strong eye for content, styling, presentation, and visual storytelling. Excellent copywriting and communication skills.
• Comfortable creating content on phone and using basic editing tools for short-form video and imagery.
• Organised, proactive, and able to manage multiple campaigns and deadlines. Commercially minded, with an interest in what content helps drive customer engagement and sales.

Why join us

This is a chance to join a respected Irish menswear business with a long family tradition and help shape the next stage of its online growth.You will have real input, creative ownership, and the opportunity to grow your role as the business continues to develop both in store and online.

What We Offer

• Competitive salary. Comprehensive benefits package, including employee discount. Opportunities for professional development and career progression. A dynamic and collaborative work environment focused on innovation and growth. The chance to work in a fast-moving, high-impact and customer-obsessed culture.

Pay: €30,000.00-€35,000.00 per year

Benefits:

• Store discount

Work Location: In person