Area Sales Officer

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We are looking for a dynamic and result-oriented Sales Officer with proven experience in developing distribution networks and expanding franchise businesses. The ideal candidate should have hands-on experience in identifying, approaching, negotiating with, and onboarding new distributors and franchise partners to drive business growth and expand market reach.

The candidate should possess strong market knowledge, business development skills, negotiation abilities, and the capability to build long-term business relationships.

Key Responsibilities

• Distributor Development
• Identify and appoint new distributors, dealers, and channel partners in targeted markets.
• Develop and expand the company's distribution network across assigned territories.
• Identify potential business partners and evaluate their financial and operational capabilities.
• Negotiate commercial terms, margins, targets, and distribution agreements.
• Ensure successful onboarding and activation of newly appointed distributors.
• Franchise Development
• Identify potential franchise partners and investors in new markets.
• Generate franchise leads through market research, networking, and field visits.
• Present franchise business opportunities to prospective investors.
• Coordinate negotiations and facilitate franchise closures.
• Support new franchise partners during the initial setup and business launch.
• Market Expansion & Business Development
• Conduct market research to identify new business opportunities.
• Develop territory-wise expansion strategies.
• Analyze competitor activities and market potential.
• Achieve monthly and quarterly distributor/franchise acquisition targets.
• Build strong relationships with existing and prospective channel partners.
• Sales & Performance Management
• Drive primary and secondary sales through appointed distributors.
• Monitor distributor performance and ensure achievement of sales targets.
• Conduct regular market visits and business review meetings.
• Prepare sales reports, market feedback, and expansion plans.

Required Skills & Qualifications

• Graduate in any discipline; MBA in Sales/Marketing preferred.
• 2–5 years of experience in sales, channel development, distributor appointment, or franchise development.
• Proven track record of successfully appointing distributors or developing franchise networks.
• Strong business development and negotiation skills.
• Good understanding of distribution channels and franchise business models.
• Excellent communication, presentation, and relationship management skills.
• Willingness to travel extensively for market development.

Preferred Candidate Profile

• Candidates who have independently created distributor networks or franchise networks.
• Experience in identifying and converting potential business partners into active distributors/franchisees.
• Experience in FMCG, Retail, Food & Beverage, Consumer Goods, or related industries will be preferred.
• Should be target-oriented, proactive, and capable of developing new markets from scratch.

Key Performance Indicators (KPIs)

• Number of new distributors appointed.
• Number of new franchise partners onboarded.
• Revenue generated through new channel partners.
• Territory and market expansion.
• Distributor/franchise activation and performance.
• Achievement of monthly and quarterly business development targets.

Pay: ₹16,000.00 - ₹25,000.00 per month

Work Location: In person