Business Development Executive (Bde)

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About Esperance

Esperance is a brand strategy and growth consulting company helping ambitious businesses build stronger brands, improve their market positioning, generate qualified leads, and create predictable growth.

Our services include brand strategy, branding, website design and development, UI/UX, performance marketing, digital marketing, and growth consulting.

We are looking for a proactive and ambitious Business Development Executive / Manager who can help us build our client pipeline and convert qualified opportunities into business.

Job Responsibilities:

• Identify and research potential B2B clients across relevant industries.
• Generate leads through LinkedIn, email, online research, referrals, and other outbound channels.
• Build and maintain a strong prospect pipeline.
• Connect with business owners, founders, marketing heads, and decision-makers.
• Understand prospects' business challenges and identify opportunities where Esperance can add value.
• Conduct discovery calls and client meetings.
• Present Esperance's services and recommend suitable solutions based on client requirements.
• Prepare and discuss proposals, quotations, and commercial terms.
• Follow up consistently with prospects throughout the sales cycle.
• Handle basic objections and negotiate with prospects professionally.
• Maintain accurate lead, follow-up, meeting, and sales information in our CRM.
• Work closely with the founder and delivery team to ensure smooth handover of closed projects.
• Track your sales activity, conversion rates, and revenue performance.
• Continuously experiment with new prospecting and business development strategies.

What We're Looking For

• 1–3 years of experience in B2B sales, business development, digital marketing sales, agency sales, or a related field.
• Strong communication and interpersonal skills.
• Comfortable speaking with business owners and senior decision-makers.
• Good understanding of digital marketing, websites, branding, or business growth is a strong advantage.
• Experience with LinkedIn prospecting and outbound sales is preferred.
• Ability to understand a client's business problem rather than simply selling a service.
• Strong follow-up discipline.
• Comfortable working with targets and performance-based incentives.
• Ability to independently research prospects and create opportunities.
• Good negotiation and presentation skills.
• Familiarity with CRM tools such as Zoho CRM is a plus.
• A self-driven attitude with the ability to take ownership of results.

Key performance indicators may include:

• Qualified leads generated
• Meaningful conversations
• Meetings booked and attended
• Proposals generated
• Conversion rate
• Revenue generated
• Pipeline value
• Follow-up consistency

Application Question(s):

• Do you have experience selling digital marketing, branding, website, UI/UX, software, or other B2B services? (mention the service name)
• Do you have experience generating leads through LinkedIn or other outbound channels?
• Have you personally handled the complete sales cycle from lead generation to closing?
• Are you comfortable working with monthly sales targets and performance-based incentives?

Work Location: In person