Social Media And Marketing Assistant

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Job Title: Social Media & Marketing Assistant
Location: Donegal Town (office-based, not remote)
Company: FitPink

About Us
FitPink is an Irish-owned active and workwear brand based in Donegal Town. We’re passionate about creating high-quality, comfortable, and fuss free clothing for women — and we’ve built an incredible community of loyal customers across Ireland and beyond.

Now, we’re on the hunt for a Junior Social Media & Marketing Executive to join our team. If you live and breathe social media, love creating content, and want to help grow a brand that women genuinely rave about, this role is for you.

The Role
This is a hands-on, creative role where no two days look the same. Your main superpower needs to be content creation — whether it’s reels, styling product photos, or writing captions that make people stop scrolling. Don’t worry if you don’t have experience in every part of marketing — we’ll provide training and support on things like email marketing, ad campaigns, and analytics. What we really need is your creativity, energy, and willingness to get stuck in.

Key Responsibilities

• Create, film, edit, and post engaging content for Instagram, TikTok, Facebook and more.
• Write scroll-stopping captions and short-form copy that speaks in the FitPink voice.
• Help manage influencer collaborations and ambassador partnerships.
• Jump in on photoshoots, product launches, and behind-the-scenes content.
• Support with email campaigns, graphics, and other marketing projects (training provided).
• Keep an eye on social trends and suggest fun, fresh ideas for the brand.
• Engage with our online community — replying to comments, DMs, and customer shoutouts.

What We’re Looking For

• You’re confident creating content (photos, reels, TikToks) and love being creative online.
• You know your way around TikTok and Instagram trends — or you’re excited to learn fast.
• Great communicator with strong written skills.
• Organised, proactive, and happy to take initiative.
• Experience with Canva and video editing tools is a big plus (but not essential).
• Someone who wants to learn and grow with us — we’ll train you on the rest!

What We Offer

• A chance to join a growing Irish brand and see your ideas come to life.
• Loads of hands-on experience in all areas of digital marketing.
• A creative, supportive work environment where your voice is heard.
• Career growth opportunities as the brand expands.
• Full-time role, based in our Donegal Town premises.

How to Apply
Send your CV and a short cover note telling us why you’d love to join the FitPink team to Jenni@fitpinkfitness.com. Bonus points if you share an example of content you’ve created that you’re proud of!

Job Type: Full-time

Pay: €27,000.00-€29,000.00 per year

Benefits:

• Employee discount
• On-site parking

Work Location: In person